I bring people together to embrace human needs, ethical considerations, inclusive practices and inspiring possibilities.
Through caring collaboration forged in trust, we create innovative, meaningful solutions that resonate, empower, and endure.
he/him/his
Gadigal Land, Eora Nation
0487 933 949
Strategic product and service designer specialising in delivering human-centred innovations within complex systems. I help people embrace ambiguity, listen to and learn from stories of lived experience, prioritise and refine solutions against rigorous criteria, and implement products and services that create lasting change.
I lead impactful human-centred design projects within complex public systems, effectively balancing strategic objectives with real-life needs and frontline realities.
I guide teams and individuals through growth, conflict, and uncertainty, fostering design capability and building strategic confidence during times of change.
I influence senior decision-makers by crafting compelling storytelling, visual communication, and insight-driven strategies.
I navigate competing priorities and time-sensitive deliverables, managing ambiguity while remaining focused on meaningful outcomes.
I embed co-design and strategic design practices across teams and projects, helping to build lasting skills and establish shared methods of working.
I advocate for equity, care, and psychological safety, practicing as a trauma-informed and power-aware design leader.
**Agency for Clinical Innovation |** Nov 2024 – Present
Leading co-design and consumer engagement at NSW Health's innovation agency, enhancing care models by integrating lived experience into statewide projects. Coaching staff in human-centred methods, improving the ACI Redesign School curriculum, and partnering with the ACI Patient Partner to incorporate patient voices in system transformation. Providing strategic advice to leaders and representing ACI in initiatives focused on cultural change, equity, and innovation.
<aside> <img src="/icons/token_brown.svg" alt="/icons/token_brown.svg" width="40px" /> My proudest achievement in this role was producing a rich, compelling and consistently referenced set of design-led outputs to bring patient stories to the forefront of critical patient safety program reforms.
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**Portable |** Nov 2022 – Nov 2024
Setting the standard for quality design practices to deliver better interactions, experiences, and services across mental health, healthcare, ageing, education, government, and not-for-profit sectors. Leading projects end-to-end, building human-centred design skills within teams, crafting strategic responses to business opportunities, and influencing design industry culture through events and publications.
<aside> <img src="/icons/token_brown.svg" alt="/icons/token_brown.svg" width="40px" /> My proudest achievement in this role was delivering a co-designed, comprehensive and award-winning set of anxiety literacy materials for the NSW Department of Education with primary school communities across the state.
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**RMIT University |** May 2021
Creating and delivering an intensive course in design for social impact, sharing my knowledge of the mindsets and principles of human-centred design, instructing students in the practices and skills of various design methods, developing real-world social impact briefs, assessing individual and group projects, providing feedback and guidance in project assessments.
<aside> <img src="/icons/token_brown.svg" alt="/icons/token_brown.svg" width="40px" /> My proudest achievement in this role was realising the impact of the teaching I had provided when reviewing the quality and depth of the student project submissions, and seeing the knowledge and capability they had built.
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**Portable |** Apr 2020 – Nov 2022
Providing strategic direction to the broader design team, leading and guiding project teams in complex projects for priority clients, fostering the performance and development of individual team members, influencing the decisions and strategic directions of the wider leadership team, guiding the implementation of internal business optimisations, overseeing recruitment and onboarding of new team members.
<aside> <img src="/icons/token_brown.svg" alt="/icons/token_brown.svg" width="40px" /> My proudest achievement in this role was supporting the seven team members I managed through moments of growth and challenge and seeing them flourish and embrace their strengths, opportunities and potential.
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**Portable |** Jul 2019 – Apr 2020
Leading the delivery of critical client project activities, facilitating interviews, workshops and online testing sessions, synthesising research observations and learnings, ideating product, service and policy solutions, prototyping new approaches, validating priority elements and delivering comprehensive reports and design artefacts to aid decision-making.
<aside> <img src="/icons/token_brown.svg" alt="/icons/token_brown.svg" width="40px" /> My proudest achievement in this role was delivering critical recommendations to provide greater access to justice for Koori people when interacting with the Victorian Civil Administrative Tribunal for civil matters.
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**Portable |** Apr 2019 – Jul 2019
Leading on account management for clients, developing project budgeting and resourcing plans, engaging key clients and stakeholders in critical decisions, and leading multi-disciplinary teams to deliver on various design and development projects.
<aside> <img src="/icons/token_brown.svg" alt="/icons/token_brown.svg" width="40px" /> My proudest achievement in this role was using my design skills to enhance our delivery of research and design for an innovative approach to online dispute resolution for Worksafe.
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**Australian Red Cross |** Jan 2018 – Jan 2019
Formulating an experiment framework for validating needs and opportunities, prototyping and validating program and service solutions, building design capability through design toolkits and training sessions, and guiding innovation projects.
<aside> <img src="/icons/token_brown.svg" alt="/icons/token_brown.svg" width="40px" /> My proudest achievement in this role was delivering a tailored, contextually relevant and accessible toolkit of design mindsets, methods and activities and see it widely adopted by teams.
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**Australian Red Cross |** Nov 2014 – Jan 2018
Managing national digital product and project delivery, specialising in mobile web and application development, introducing podcasting practices and processes, administering critical websites, managing online hosting and publishing accounts, providing guidance and capability uplift on digital tools and platforms.
<aside> <img src="/icons/token_brown.svg" alt="/icons/token_brown.svg" width="40px" /> My proudest achievement in this role was leading the successful delivery of a sustained and impactful emergency preparedness app to bring disaster resilience to Australian communities.
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Aether Creative | 2006 – 2014
Servicing national and international clients, combining visual design and front-end development to enhance digital products, delivering creative solutions in print and publication design, branding, web design, web programming, internal comms consulting, social media implementation and design training.
<aside> <img src="/icons/token_brown.svg" alt="/icons/token_brown.svg" width="40px" /> My proudest achievement in this role was delivering the design of a groundbreaking, internationally published architectural book and touring exhibition on the work of Antoní Gaudí.
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